Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

AI Tool Aims to Revive Dormant Buyer Databases for Estate Agents

Proptech company Viewery.ai has introduced an artificial intelligence (AI) tool that claims to help estate agents reactivate thousands of dormant buyer records stored in their CRM systems. The platform is designed to convert neglected databases into a pipeline of booked property viewings.

Viewery.ai states that the average British estate agency branch holds between 3,000 and 10,000 buyer records in its CRM, many of which are described as “functionally dead.” These records may include applicants who stopped responding after a few weeks, buyers whose requirements have changed, or leads who disengaged when suitable properties were unavailable.

The new voice AI platform works by rebuilding buyer profiles through natural conversation, capturing preferences such as ceiling heights, kitchen layouts, garden orientation, school catchments, and commuting distances. It then matches buyers to new listings before they are advertised on property portals and can book viewings directly into the branch calendar. The tool is also capable of collecting post-viewing feedback and conducting check-in calls.

According to Viewery.ai, the platform can be integrated with an agency’s existing technology software. This allows negotiators to focus on reviewing AI-flagged matches, approving them, and managing the flow of activity, rather than spending time on routine follow-ups.

The company suggests that even a 2% reactivation rate on a 5,000-record database could result in 100 “warm buyers” re-entering the active pipeline, without additional spending on property portals.