Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.

AI Voice Platform Launched to Reactivate Estate Agents’ Dormant Buyer Data

A proptech company has introduced an artificial intelligence voice platform designed to help estate agents reactivate dormant buyer records in their customer relationship management (CRM) systems. The platform, developed by Viewery.ai, aims to address the challenge of inactive buyer data and streamline follow-up processes for estate agency branches.

Viewery.ai states that the average British estate agency branch holds between 3,000 and 10,000 buyer records in its CRM, with most records becoming inactive within weeks of initial registration. The company’s chief executive, Dmitry Meltsov, highlighted that operational pressures often lead to failed buyer follow-ups, citing tight stock, slow transactions, and rising portal costs as contributing factors.

How the Platform Works

The AI voice tool engages with dormant contacts to update buyer preferences, including details such as ceiling heights, kitchen layouts, garden orientation, school catchments, and commuting distances. It matches buyers to new property listings before they are advertised on property portals and can book viewings directly into branch calendars. The platform integrates with existing agency technology and is also capable of collecting post-viewing feedback and conducting check-in calls.

Viewery.ai suggests that a 2% reactivation rate on a database of 5,000 records could generate 100 active buyers without incurring additional portal advertising costs. The company positions the tool as a way for negotiators to focus on reviewing AI-flagged matches and managing workflow, rather than routine follow-up tasks.

Market Context

The launch comes at a time when estate agents are facing increased operational costs and limited housing stock. Portal fees remain a significant expense, especially in a slower transaction environment. The proptech sector has seen increased investment, with some deposit replacement firms reporting notable sales rises as agencies seek more cost-effective solutions.

The platform is intended to maintain ongoing engagement with registered buyers through automated voice interactions, addressing the issue of declining match quality in static database systems.