Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Estate Agents Urged to Highlight Investment Potential in Listings

A new property intelligence platform founder has said that estate agents are missing opportunities to attract investors by focusing on a property's current features rather than its potential for development or improvement. Christopher May, founder of Property Stalker, stated that many property listings do not highlight the value buyers could unlock through refurbishment, extension, or redevelopment.

May explained that Property Stalker has launched with two white-labelled report formats. One is aimed at landlords, developers, auction buyers, and deal sourcers, while the other is designed for estate agents to help demonstrate a property's investment and improvement potential to prospective buyers.

According to May, the reports can be fully white-labelled, allowing agents to present them under their own branding. These reports can be used as part of marketing material or to support valuation appointments and instruction-winning presentations. May said the reports are intended to help agents show additional value by highlighting a property's investment potential alongside its existing features.

Property Stalker is currently in its launch phase and is being trialled by several estate agencies. The platform provides information such as extension potential, loft conversion potential, refurbishment opportunities, indicative build costs, post-works value, planning activity, comparable evidence, and uplift potential. May noted that while not every property requires this approach, most branches have a few listings where the potential is the main selling point.

Property Stalker is not described as a traditional valuation tool, but rather as a way to present property potential in a format that agents, buyers, and investors can quickly understand. The service costs from £30 per month and is being exhibited at the 100th National Landlord Investment Show at Old Billingsgate, London.