Editor's note: This brief was summarised by The Property AI Team from a report by Landlord Today. Read the original article for full details.
Landlords Tailor HMOs to Specific Tenant Groups, Research Finds
Landlords are increasingly customising houses in multiple occupation (HMOs) to attract specific types of tenants, according to new research. Paragon Bank found that 92% of landlords actively prepare or present their HMOs to appeal to a particular tenant group.
The research highlights that students are the most commonly targeted group, with 36% of landlords focusing on this demographic. White collar or professional workers are the next most targeted group at 25%, followed by young single tenants at 19%.
This trend towards a more tailored approach may influence how letting agents and inventory clerks market and manage HMO properties, as landlords seek to meet the preferences of distinct tenant segments.
Source: Landlord Today