Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.
Negotiator Awards Judges Call for Data-Backed Entries from Letting Agents
Judges for The Negotiator Awards have highlighted a recurring issue with award submissions: many entries lack sufficient supporting evidence for the claims made. Feedback from the judging panel indicates that while entrants often describe strong customer service, business growth, or innovative initiatives, these assertions are frequently not backed up by quantifiable data, resulting in lower scores.
According to the awards organisers, most estate and letting agencies already possess the necessary evidence within their customer relationship management (CRM) systems and reporting platforms. Data from CRM dashboards, valuation reports, pipeline data, Google Analytics, and digital marketing reports can provide the metrics required by judges. For agencies discussing growth, year-on-year comparisons of instruction numbers are recommended, while improvements in sales progression should be supported by specific figures such as reductions in fall-through rates, including percentage changes and time periods. Customer service claims can be substantiated with average Google ratings, review volumes over a set period, or Net Promoter Score data.
For property and block management firms, judges look for entries that show how systems and processes improve outcomes for landlords, tenants, and leaseholders. Evidence from property management software, maintenance systems, resident portals, customer surveys, and compliance records can support these claims. Previous successful submissions included data showing how resident portals reduced enquiry volumes, as well as Net Promoter Scores and screenshots from customer feedback platforms.
In the proptech and supplier categories, judges prioritise evidence of measurable client outcomes over product feature descriptions. Relevant data includes client onboarding reports, product analytics, customer surveys, helpdesk metrics, usage dashboards, retention figures, and client testimonials. The organisers recommend quantifying impacts such as time savings, productivity increases, or instruction generation following product adoption.
For Community Champion and Employer of the Year categories, entries should include specific fundraising totals, time periods, volunteer hours, employee survey results, retention data, and charity testimonials. One previous entry demonstrated both the total amount raised for charity and the range of community initiatives undertaken throughout the year.
The awards organisers advise entrants to quantify claims with figures or percentages, include screenshots or reports where appropriate, use testimonials that explain measurable outcomes, explain how improvements were achieved, and demonstrate impact on customers or the wider business. Entries for The Negotiator Awards 2026 are currently open across multiple categories for estate and letting agencies, property management firms, and suppliers to the sector.
Source: PropertyWire