Prime London Property Sales Drop 14% as Rental Values Rise
Lettings

Prime London Property Sales Drop 14% as Rental Values Rise

By Jordan Hale, Senior Lettings Editor · 7 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

Prime London Sales Down, Rents Up

Prime London property sales experienced a significant 14% decline over the past year, according to the latest figures from Knight Frank. Despite this drop in completed transactions, the number of offers made fell by only 4% in the same period up to June.

In contrast, outer London saw a smaller decrease in sales, with transactions down 7% year-on-year. Offers in outer London increased by 5% over the same timeframe.

Rental Market Trends

Rental values in prime London areas have continued to rise. Knight Frank reports that rents in prime outer London increased by 3.3% in the year to June, marking the highest annual rise since June 2024. In prime central London, rents rose by 0.9% over the same period.

The report notes that supply has been less constrained in higher-value markets, as more discretionary owners have chosen to let their properties due to the current weakness in the sales market. Knight Frank attributes the ongoing rise in rental values in part to the Renters’ Rights Act.


Source: The Negotiator
About the author
Jordan Hale
Senior Lettings Editor

Jordan Hale leads The Property AI's lettings coverage with a focus on UK rental legislation, agent compliance, and the day-to-day pressures facing letting agents. Articles bylined Jordan Hale combine current trade reporting with practical guidance for letting agents and inventory…

Specialises in: Renters' Rights Act, EPC regulations, tenancy deposit schemes, agent licensing, Right to Rent compliance.

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