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Property Investment Firm Alters Email Ad After ASA Complaint

Invicta Investment Properties Ltd, trading as Invicta Property, has agreed to change an email advertisement for an overseas property opportunity following a complaint to the Advertising Standards Authority (ASA). The complaint centred on claims made in the advert and the lack of clarity regarding investment risks.

The marketing email in question promoted “Thailand Property from just £78K”. A recipient of the email contacted the ASA, raising concerns that the advert did not make clear the risks involved in property investment. The complainant also questioned whether the claims about potential returns and growth could be substantiated, and whether the advert made it clear that past performance was not necessarily indicative of future results.

A spokesperson for the ASA confirmed that the complaint was received and that the issues raised included the omission of investment risks and the substantiation of return and growth claims. The ASA approached Invicta Investment Properties about the concerns, and the company agreed to resolve the matter without the need for a formal ruling. As a result, the case was closed informally and did not proceed to a formal investigation.

This development highlights the importance for UK letting agents and inventory clerks to ensure that all marketing communications, especially those involving overseas property investments, are clear about potential risks and do not make unsubstantiated claims about returns or growth.

In a separate case, a mortgage brokerage resolved a complaint about a Facebook competition prize after ASA intervention, following a customer’s difficulty in claiming a £50 prize from Mortgages One Stop, a trading name of The Right Mortgage Ltd.