TPFG Awards Major Share Incentives to Senior Executives
Lettings

TPFG Awards Major Share Incentives to Senior Executives

By Jordan Hale, Senior Lettings Editor · 4 July 2026 · 2 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

TPFG Awards Major Share Incentives to Senior Executives

TPFG, the franchise agency group behind brands such as Belvoir and Martin & Co, has announced substantial share incentives for its top executives. The awards, worth hundreds of thousands of pounds, are linked to company performance over the next three years.

The main beneficiaries of these share incentives are Chief Executive Gareth Samples, Chief Financial Officer Ben Dodds, and Executive Director Michelle Brook, who leads Belvoir’s financial services division. According to the announcement, over 920,000 share options have been granted to senior staff. Gareth Samples has been awarded 400,000 shares, Ben Dodds 100,000, and Michelle Brook 40,000, all subject to performance conditions.

TPFG is known for its ownership of several prominent UK property brands, including The Guild, Fine & Country, Hunters, Northwood, and Ewemove. In January, the company acquired a controlling stake in a financial services company linked to the Mortgage Advice Bureau, increasing its team of mortgage advisers to more than 300.

The company reported a 39% increase in profits and a 25% rise in revenue last year. In a statement to the City, TPFG highlighted Gareth Samples’ role as Chief Executive Officer for over five years and his contribution to the group’s growth and strategic development. The board stated that his continued leadership is considered important for the successful delivery of the group’s strategy over the next three years.

Reflecting this, Gareth Samples has received an enhanced one-off award under the 2026 Long Term Incentive Plan (LTIP), rather than a standard annual grant. The award covers performance over the three financial years ending 31 December 2028.

These developments are relevant to UK letting agents and inventory clerks, as TPFG’s performance and leadership decisions can influence the wider lettings and property management sector, given the group’s significant presence in the market.


Source: The Negotiator
About the author
Jordan Hale
Senior Lettings Editor

Jordan Hale leads The Property AI's lettings coverage with a focus on UK rental legislation, agent compliance, and the day-to-day pressures facing letting agents. Articles bylined Jordan Hale combine current trade reporting with practical guidance for letting agents and inventory…

Specialises in: Renters' Rights Act, EPC regulations, tenancy deposit schemes, agent licensing, Right to Rent compliance.

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