Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details. Many UK teams now handle this with dedicated property inventory software.
Zoopla Unveils AI-Driven Strategies and New Homes Focus for Agents
Zoopla, the UK’s second largest property portal, has outlined a new strategy centred on artificial intelligence (AI) and the new homes market. The company reported 9% year-on-year revenue growth in Q1 2026, despite wider market uncertainty.
Zoopla is shifting its focus away from traditional search metrics, aiming instead to provide agents and consumers with a simpler and better-informed moving process. The portal states that six million homeowners now use Zoopla to track their property values, which it says supports stronger outcomes for agents and housebuilders.
Earlier this year, Zoopla entered into an enterprise agreement with OpenAI, giving it access to advanced AI models. This partnership has enabled Zoopla to develop a range of AI-powered tools for both agent partners and consumers, under the marketing slogan ‘Just Ask Zoopla’. The company describes these tools as creating a more conversational, two-way experience to help consumers understand their home, the market, and affordability before starting their property search.
Zoopla’s strategy aims to deliver leads to agents from homeowners who are better informed and ready to move, rather than focusing solely on generating search traffic.
In addition to its AI initiatives, Zoopla has made the new homes market a key area of investment. The company recently acquired the portal Newhomesforsale.co.uk and has formed strategic partnerships with major builders Persimmon and Taylor Wimpey. Zoopla says it is focused on delivering return on investment for agents and builders through higher quality leads and increased visibility for developments.
These developments are positioned as part of Zoopla’s ongoing evolution, with continued investment in AI and product innovation to support agents, housebuilders, and consumers in the UK property market.
Source: The Negotiator