Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Zoopla Unveils New Membership Packages for SME Estate Agents

Zoopla has introduced a new range of membership packages for small and medium-sized estate agencies, following a year-long review that included feedback from hundreds of agents. The overhaul is the first redesign of Zoopla’s membership offering in seven years.

The new structure features three packages: Listing, Instruction, and Complete. According to Zoopla, these packages are designed to support different business objectives, such as generating instructions and increasing local market share. The portal stated that the packages take a more localised approach, with pricing and services tailored to the size of the agency, the characteristics of its market, and Zoopla’s performance in that area.

All three packages provide access to the upgraded ZooplaPro platform and Property Valuation Reports, offering agents additional market data and valuation tools. The highest tier, Complete, includes access to Prospect Plus, Zoopla’s vendor lead-generation product.

Zoopla reported that agents using the new packages have seen a 23% year-on-year increase in total lead volumes, with seller leads growing at a faster rate. The portal attributed this to increased engagement from its homeowner audience, which it said has grown to more than 6 million subscribers, up 39% year-on-year. According to Zoopla, 43% of valuation leads generated through Prospect Plus convert into property listings within 12 months.

The revised membership packages have also attracted returning agents, including East of England estate agency Fenn Wright, which has rejoined Zoopla after an eight-year absence. Zoopla stated that one in three SME customers have upgraded to the new packages within six months of launch.

These changes are relevant to UK letting agents and inventory clerks seeking enhanced marketing tools, localised support, and improved lead generation from their property portal partnerships.