Halifax Intermediaries to Rebrand as Lloyds Intermediaries in 2027
Market Updates

Halifax Intermediaries to Rebrand as Lloyds Intermediaries in 2027

By Dr. Priya Sharma, Property Markets Analyst · 1 July 2026 · 2 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Halifax Intermediaries to Rebrand as Lloyds Intermediaries in 2027

Halifax Intermediaries will be rebranded as Lloyds Intermediaries in 2027, following the retirement of the Halifax brand after 173 years. BM Solutions, Halifax’s buy-to-let brand, will also become Lloyds Intermediaries, though no date has been set for this change.

Lloyds Banking Group has announced that, as part of the transition, Halifax broker commitments will move to Lloyds Intermediaries. From 7 July 2026, brokers will have access to the Lloyds Premier Current Account mortgage discount on Halifax mortgages, a benefit previously only available on direct Lloyds mortgages.

Additional changes include the introduction of new procurement fees, a named business development manager (BDM) contact for brokers, and a pledge that all documents will be reviewed within 24 hours, with instant escalation where necessary. The same systems, login details, and processes will remain in place, and the service model and policies will not change.

All in-progress Halifax mortgages will continue as normal, and mortgage payments will not be affected. Brokers will be able to switch clients to new deals if an existing Halifax mortgage is due to end. Product transfers, further advances, and porting applications for existing Halifax clients will be submitted via Lloyds Intermediaries. Halifax has stated that no action is required from intermediaries at this time.

The change is intended to bring more alignment and clarity, and to help intermediaries deepen relationships with clients. Brokers will also be able to transact product transfer business for existing Lloyds borrowers for the first time. Existing lending criteria, underwriting, and credit scoring will remain unchanged.

A new Loyalty Premier product will be launched, offering a discounted mortgage rate to clients who hold a Lloyds Premier current account.


Source: Mortgage Solutions
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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