Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Landbay Introduces Telephone Sales Team to Support BTL Brokers

Landbay, a buy-to-let (BTL) lender, has announced the launch of a telephone sales team aimed at supporting brokers and business development managers (BDMs) throughout the mortgage application process. The new team will assist with progressing applications from decision in principle (DIP) through to offer.

The telephone sales team will also engage with brokers who have not recently worked with Landbay, with the goal of understanding their businesses, lending requirements, and the challenges they face in the specialist mortgage market. This initiative is intended to help cases move more efficiently through the application process.

The team is led by Jon Braddick, who has been with Landbay for over six years. Braddick joined the company as an account manager in 2020 and became a BDM in 2022. Before joining Landbay, he held roles in sales, account management, and business development at Royal London and Aviva.

Supporting Braddick are Joe Newton, Varshan Subaskaran, Salma Betioui, Stephen Abolade, and Ross Laurie. According to Landbay, the team members have significant experience across the property and mortgage sectors, including roles as mortgage brokers, telephone BDMs, underwriters, and professionals supporting landlords in both sales and servicing capacities.

Landbay stated that the creation of the telephone sales team is designed to complement its existing field and internal sales teams, providing brokers with additional support throughout the application journey. The company highlighted the importance of managing pipelines, maintaining regular contact, and identifying potential issues early to support speed, efficiency, and certainty from DIP through to offer.

This development may be of interest to UK letting agents and inventory clerks who work with landlords and brokers in the buy-to-let sector, as it aims to streamline the mortgage application process and enhance communication between stakeholders.