Editor's note: This brief was summarised by The Property AI Newsroom from a report by Letting Agent Today. Read the original article for full details.
Letting agents are being urged to adopt artificial intelligence (AI) in ways that reinforce, rather than replace, the human connections at the heart of agency work. This call comes from PropTech supplier Reapit, which has published a white paper titled “Human-centric AI in real estate.”
According to Reapit, AI is already assisting agencies by automating tasks such as lead generation, property recommendations, and tenant communications. These technologies are enabling agencies to operate more quickly and at a larger scale.
The white paper also notes that generative AI can analyse large volumes of property data, create marketing materials, and assist with lease negotiations. However, the emphasis remains on using these tools selectively and carefully to support the essential human element in property transactions.
This guidance is particularly relevant for UK letting agents and inventory clerks, who rely on strong client relationships and effective communication. The report highlights the importance of integrating AI in ways that enhance, rather than diminish, the personal service that clients expect from property professionals.
Source: Letting Agent Today