Editor's note: This brief was summarised by The Property AI Newsroom from a report by Guardian Property. Read the original article for full details.
AI Tools Used to Enhance UK Property Listings
Estate agents in the UK are increasingly using AI technology to modify property photos, with the aim of helping buyers visualise the potential of a property. Techniques include digitally repainting walls and adding features such as imaginary lawns or enhanced lighting effects.
One example described in the Guardian Property report features a large Victorian house set against a digitally created sunset, with every room brightly lit. Such images, previously created with software like Photoshop, are now being produced more quickly and cheaply using AI programs.
Impact on Letting Agents and Inventory Clerks
These AI enhancements are commonly seen in property listings on platforms such as Rightmove, Zoopla, and Instagram. The report notes that many viewers are familiar with these types of images, which are designed to make properties stand out online.
The use of AI to alter property photos raises questions about the level of artifice that is acceptable in marketing materials. The Guardian Property article highlights that while some digital modifications are widely accepted, there is ongoing debate about how much enhancement is too much.
Source: Guardian Property