Amar Mashru Appointed Strategic Account Manager at LiveMore
Market Updates

Amar Mashru Appointed Strategic Account Manager at LiveMore

By Dr. Priya Sharma, Property Markets Analyst · 15 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Amar Mashru Appointed Strategic Account Manager at LiveMore

LiveMore has appointed Amar Mashru as its new strategic account manager. The role will focus on supporting key accounts and strengthening relationships with clubs and networks in and around Greater London.

Mashru brings over 20 years of experience in the mortgage and banking sectors, having worked in mortgage advice, underwriting, and business development. His previous roles include positions at Harrods Bank and Lloyds Banking Group, as well as experience as a self-employed mortgage broker. Most recently, Mashru served as a business development manager at Family Building Society, where he managed key intermediary accounts across Central London.

LiveMore has recently made changes to its offerings, including lowering its minimum age range to 40+, expanding acceptance criteria, and introducing a new 2+3-year fixed rate product to its Flexi Fix range. These changes are aimed at improving mortgage access for underserved borrowers, particularly those facing midlife financial pressures.

For UK letting agents and inventory clerks, these developments may be relevant as they reflect ongoing changes in mortgage product availability and criteria, which can impact clients' ability to secure property finance and plan for retirement.


Source: Mortgage Solutions
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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