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Ampla Finance Rebrands as Untangled, Plans Market Expansion

Ampla Finance, a legal finance specialist, has rebranded as Untangled. The company announced the change as part of a repositioning effort, with a stronger focus on customer pressure points and plans to expand into additional markets.

The new Untangled brand was introduced by CEO Peter Beaumont at a National Association of Commercial Finance Brokers (NACFB) expo. According to the company, the rebrand reflects changing customer expectations and a move away from a traditional financial services image. Untangled aims to emphasise clarity, accessibility, and support for real-life financial complexity.

The business stated that this is not just a cosmetic change, but part of a broader shift in how it presents itself and communicates with customers and professional partners. Untangled is repositioning towards a broader specialist finance platform, with a focus on supporting customers and partners through complex financial situations and planning for expansion into additional specialist lending markets.

Fraser MacDougall, director of marketing at Untangled, said the new brand identity is designed to be clearer and more confident, moving away from a corporate style of communication. The new logo features the name in loops reminiscent of a piece of string.

The company also reported recent changes to its team, including the appointment of Grace Fuller as head of underwriting, Brogan Buckley as head of compliance and money laundering reporting officer (MLRO), and Becky Dixon as growth manager in April. These hires and an internal promotion are intended to enhance the introducer experience.