Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

Art Division Marks 25 Years with Website Offer for Estate Agents

Art Division is marking its 25th anniversary by offering estate agents a 25% discount on new website projects and website enhancements. The offer is available to both new and existing clients, with enquiries open until 31 July 2026.

Founded in 2001 by Nelly Berova and Natalie Stewart, Art Division has grown from a small graphic design agency in Surrey to a specialist provider of marketing and web services for estate agents across the UK. The company’s services now include website design, SEO, AI search optimisation, social media management, and CRM integrations, serving clients from independent agencies to larger regional firms.

Reflecting on the evolution of estate agency marketing, Art Division notes the shift from printed brochures and newspaper advertising to digital strategies such as AI-driven lead generation. The company has expanded its offerings as agents increasingly outsource complex marketing tasks, including property feed management, Google Ads, content creation, and website optimisation.

Art Division highlights that while building websites has become more accessible, technical challenges such as syncing property feeds and optimising for local SEO remain common. The company reports that many agents who initially use general web designers often seek specialist help when issues arise with their sites.

In response to the growing use of AI tools in property marketing, Art Division has developed AI search optimisation services and the Amplify package, which automates newsletters and social posts based on agents’ online activity. The company observes that many agents experience ‘AI fatigue’ due to the number of available tools and prefer strategic guidance to achieve reliable lead generation.

Estate agents interested in the 25th anniversary offer can book a website demo call or contact Art Division directly via their website.