Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

Berkeley Group Offers to Pay Private School Fees for Trent Park Buyers

Berkeley Group has announced an offer to pay private school fees for buyers at its Trent Park development in Enfield, North London. The incentive is valued at more than £40,000 for up to two years, according to reports.

The offer covers tuition costs at a local preparatory and senior school, where fees range from £4,500 to £5,800 per term for children. The total value of the offer is up to £41,750, including VAT. Properties at Trent Park are priced from around £760,000 for a one-bedroom home to £1.8 million for a five-bedroom house.

The move comes as demand for homes in the London market has declined. Recent Land Registry figures show that London had the lowest annual inflation among English regions, with prices down 3.7%.

Other incentives have also been reported in the new-build sector, including offers to cover council tax or service charges and part-exchange schemes, according to new-build proptech platform Ldn.one. Last month, housebuilder Vistry reduced some of its house prices by more than £100,000, representing a 17% cut, in response to slow sales.

Figures from the London Assembly indicate that only 8,184 homes were built in 2024 to 2025, compared to an estimated annual need of 45,500. Additionally, over 43,000 affordable homes that had been started remain incomplete.

These developments highlight the ongoing challenges in the London property market, with housebuilders introducing new incentives to attract buyers.