Buying Now Cheaper Than Renting in 41% of English and Welsh Areas
UK Property News

Buying Now Cheaper Than Renting in 41% of English and Welsh Areas

By The Property AI Newsroom, Editorial Team · 22 July 2026 · 2 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.

Buying Now Cheaper Than Renting in 41% of English and Welsh Areas

Monthly mortgage payments have dropped below local rental costs in 41% of local authority areas across England and Wales, according to research published by Pepper Money. The analysis, based on Office for National Statistics data, highlights a shift in affordability that increasingly favours buyers over renters in many markets.

Pepper Money’s First-Time Buyer Index compared property prices, rental costs, mortgage payments, earnings, and deposit requirements across England and Wales. The study found the average first-time buyer property costs £261,700, while the average monthly rent for a three-bedroom home is £1,269.

Northern England Leads in Affordability

Northern regions dominated the affordability rankings, with 13 of the top 20 most affordable areas for first-time buyers located in the North. Middlesbrough ranked first, followed by Burnley and Merthyr Tydfil, due to lower house prices relative to local earnings. In the North East, every local authority except Northumberland recorded lower estimated monthly mortgage payments than local rents.

Rugby was the only top-ten location where renting remained cheaper than buying, by £44 per month, attributed to high local earnings compared to house prices.

Urban Centres and Marginal Markets

Manchester and Salford, despite higher property prices, ranked highly because elevated rental costs meant buyers could save more than £3,000 annually by purchasing rather than renting. Southampton offered the largest annual saving among the top ten locations at £3,924.

The analysis also identified 94 local authority areas where monthly ownership costs were within £100 of renting, indicating that the buy-versus-rent decision remains marginal in many markets. The report notes that landlord yields continue to vary across property types and regions.

Implications for Letting Agents and Inventory Clerks

The data points to a geographical divide in housing affordability, with northern England offering better value for first-time buyers. The findings may influence investment decisions and regional migration patterns, as the gap between ownership and rental costs widens in certain areas. However, the study focused on monthly costs and did not account for deposit requirements and transaction costs, which remain significant barriers for many potential buyers.


Source: PropertyWire
About the author
The Property AI Newsroom
Editorial Team

The Property AI Newsroom curates daily UK lettings and property news for letting agents, inventory clerks, and property professionals. Our articles are AI-assisted and reviewed against authoritative trade publications and government sources. Every article carries a citation back …

AI-assisted reporting, sourced from Property118, Letting Agent Today, Landlord Today, Gov.UK MHCLG, The Negotiator, PropertyWire and Mortgage Solutions.

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