Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

Colchester Agency Rebrands as Naked Collective and Moves to Self-Employed Model

Gyles & Rose, an estate agency based in Colchester, Essex, has rebranded as the Naked Collective and adopted a self-employed model. The business, now trading as NAKED agents, will continue to operate from its business park location and is now led and owned by Charlie Morgan.

Gyles & Rose was incorporated in 2020 by Rose Bell and Gyles Harvey. The agency has operated off the high street since its inception and will maintain this operational approach under its new branding. Charlie Morgan, who joined as a director and shareholder earlier in 2024, now leads the company.

The agency is operating through the eXp platform, specifically using the eXp Teams model. This model allows estate agencies to expand by creating their own brand and team of self-employed agents, all working under the eXp umbrella.

For letting agents and inventory clerks, the shift to a self-employed model and the use of the eXp Teams platform may signal ongoing changes in how estate agencies structure their businesses and teams. The move away from traditional high street offices and towards more flexible, agent-focused models could impact how property services are delivered in the Essex area and beyond.