Estate Agents Urged to Focus on Buyers Amid Market Changes
UK Property News

Estate Agents Urged to Focus on Buyers Amid Market Changes

By The Property AI Newsroom, Editorial Team · 12 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.

Estate Agents Urged to Focus on Buyers Amid Market Changes

Industry commentary analysing recent property market data suggests that estate agents may need to reorient their business models towards buyers rather than sellers as market conditions shift.

Recent figures from Zoopla indicate that buyer demand has fallen by 10% year-on-year in May. Meanwhile, Rightmove reports that buyer choice has reached its highest level in several years.

These changes in buyer demand and choice are prompting discussions within the industry about how estate agents should adapt their strategies. The data highlights a potential need for agents to focus more on attracting and supporting buyers in the current market environment.

This shift in focus may have implications for letting agents and inventory clerks, as changes in buyer activity can influence rental demand and property turnover.


Source: PropertyWire
About the author
The Property AI Newsroom
Editorial Team

The Property AI Newsroom curates daily UK lettings and property news for letting agents, inventory clerks, and property professionals. Our articles are AI-assisted and reviewed against authoritative trade publications and government sources. Every article carries a citation back …

AI-assisted reporting, sourced from Property118, Letting Agent Today, Landlord Today, Gov.UK MHCLG, The Negotiator, PropertyWire and Mortgage Solutions.

Streamline Your Property Management

See how The Property AI helps landlords and letting agents create inventory reports and grow their business.

Book a Free Demo