Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.
Estate Agents Use AI Platform to Capture Out-of-Hours Property Leads
Estate and lettings agents are deploying AI-powered platforms to capture property enquiries outside traditional office hours, as buyer search behaviour shifts from search engines to AI assistants. Jaiyn.ai, a conversational AI platform, has launched with a monthly subscription aimed at small and medium-sized agencies.
Jaiyn.ai is priced at £50 per month plus VAT and includes 10,000 conversation credits. The service operates without long-term contracts, allowing agencies to cancel at any time. Agencies can onboard the platform by uploading their marketing materials and adding a code snippet to their websites. According to the company, onboarding typically completes within one session, though actual deployment timelines may vary.
The platform creates AI assistants trained on individual agency data, such as property listings, brochures, and pricing information. These assistants qualify potential buyers by collecting information on budget, location preferences, timelines, and chain status, and can autonomously schedule property viewings.
Jaiyn.ai addresses the technical challenge of property searches increasingly occurring through AI assistants like ChatGPT, Claude, and Perplexity, rather than traditional search engines. The platform generates machine-readable files to make agency information accessible to AI systems that research and recommend businesses. The company states that most agency websites lack the structured data required for AI crawlers to process their information effectively.
The service provides omnichannel deployment across websites, email, social media, and print materials from a single setup. This reflects growing pressure on independent agencies to remain competitive against larger operators with greater technology budgets. Technology adoption is highlighted as a separate challenge for agencies, alongside ongoing regulatory changes in the property market.
Source: PropertyWire