Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Ex-BBC Presenter Christa Ackroyd Joins Yorkshire Estate Agency

Former BBC presenter Christa Ackroyd has joined Hunters estate agency in Otley, West Yorkshire, producing social media property tours more than a decade after leaving broadcasting.

Ackroyd, aged 69, previously anchored the BBC’s Look North programme. She has filmed two property videos for Hunters on a freelance basis and has expressed interest in working with more estate agents in the future, according to comments she made to the Daily Mail.

Ackroyd left the BBC in 2013 following an HMRC investigation into her tax arrangements. She later lost a legal dispute over IR35 rules, which resulted in her being liable for up to £420,000 in tax and National Insurance. The tribunal found that she had been incorrectly treated as self-employed for tax purposes, but HMRC did not allege dishonesty.

Since leaving the BBC, Ackroyd has written for The Yorkshire Post and appeared in various television documentaries and programmes.

Lester Hurst of Hunters Otley stated that Ackroyd’s involvement in producing videos for some of their most prestigious properties has received a strong response.

For letting agents and inventory clerks, Ackroyd’s move highlights the growing use of video and social media content in property marketing, particularly for high-profile or unique listings.