Family Building Society Appoints Sam Byrne as BDM for Home Counties
Market Updates

Family Building Society Appoints Sam Byrne as BDM for Home Counties

By Dr. Priya Sharma, Property Markets Analyst · 18 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Family Building Society Appoints Sam Byrne as BDM for Home Counties

Family Building Society has appointed Sam Byrne as business development manager (BDM) for the Northern and Western home counties. Byrne joins the lender from Mortgage Advice Bureau, where she was a regional manager overseeing London and the South East.

Byrne brings 20 years of experience in the financial services sector. She began her career at Cheltenham & Gloucester, initially processing mortgage applications before progressing to an adviser role with an underwriting mandate. Her career has also included positions at Alexander Hall and St. James’s Place, where she worked as a wealth management adviser.

The appointment was announced by Darren Deacon, head of intermediary sales at Family Building Society. The lender highlighted Byrne’s experience in lending, broking, and financial advice as key strengths for her new role.

This appointment may be of interest to UK letting agents and inventory clerks who work with landlords and property investors in the Northern and Western home counties, as changes in business development management can influence lender relationships and support in the region.


Source: Mortgage Solutions
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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