Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Fine & Country Doubles YouTube Subscribers in 12 Months

Fine & Country has doubled the audience for its YouTube channel over the past year, surpassing 200,000 subscribers. The estate agency network reached this milestone 12 months after passing 100,000 subscribers.

During the past year, Fine & Country's YouTube channel generated more than nine million views, almost 300,000 hours of watch time, and 74.3 million impressions. The company attributes this growth to its Luxury Home Tour Series, which showcases high-end properties from across its network to audiences worldwide.

Fine & Country stated that the continued growth of its channel demonstrates the increasing importance of high-quality video in marketing premium property. The company plans to continue expanding its video content to support the marketing of luxury homes across its global network.

This development highlights the growing influence of video content in the UK property sector, particularly for agents and inventory clerks involved in the marketing and presentation of premium properties.