Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.
Gen H Expands Broker Support and Service Capabilities in 2026
Gen H has expanded its broker support team and introduced new roles to enhance service for intermediaries, according to sales and distribution director Sara Palmer. The lender has hired three new business development managers (BDMs) and created three additional roles for existing team members since January 2026.
The company now provides dedicated support for networks and clubs, key broker firms, and telephone support across the UK. Gen H has also established BDM regions in Scotland, the North of England, the Midlands, the East, London, and the South East.
Palmer stated that the market has been challenging for brokers and lenders, but Gen H has demonstrated resilience and adaptability. The company’s in-house technology platform allows for rapid changes to meet broker and customer needs, including quick repricing and service improvements. Gen H reports that 35% of its cases are offered within three days, and inbound email coverage has been handed over directly to the underwriting team.
Palmer highlighted the importance of intermediaries in the home finance process and noted that trust, certainty, and technical support are critical for brokers. She has implemented a training schedule for the sales team to further improve service.
Gen H’s core mission remains focused on making homeownership possible for everyone. The company continues to explore innovative solutions in the first-time buyer space and adapts to changes in the market and generational wealth transfer.
Letting agents and inventory clerks may find Gen H’s expanded broker support and commitment to service relevant as the lender continues to adapt to market challenges and prioritise efficient communication and decision-making.
Source: Mortgage Solutions