Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

iPlace Global Rebrands as PinLocal Amid AI and Data Overhaul

iPlace Global, a property lead-generation and comparison business, has rebranded as PinLocal as it expands its use of artificial intelligence (AI) and live data. The rebrand follows the company's acquisition by AcqSoft in late 2025.

PinLocal connects consumers with conveyancers, law firms, RICS surveyors, and removals companies through a group of comparison and home-moving platforms. The business operates six comparison platforms: Altium Legal, Conveyancing Index, Surveyors Compared, Removals Index, Moving Compared, and Compare Conveyancing Quotes.

As part of its overhaul, PinLocal plans to use AI alongside live property information, Land Registry records, and its own data to improve how customer enquiries are matched with professional firms. The technology will also be used to provide firms with more information about the customer, property, and service required before initial contact.

While the initial focus of the new brand will remain on the UK property and home-moving market, the underlying technology and lead-generation infrastructure is being developed to support other professional services in the future.