Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Landbay’s Joe Noon Discusses Yorkshire BTL Market and Broker Support

Joe Noon, regional account manager for the Yorkshire region at buy-to-let lender Landbay, has outlined the scope of his role and the challenges and rewards of supporting brokers in the sector.

Noon’s area covers a significant portion of Yorkshire and the East Midlands, including the postcodes BD, DE, DN, HD, HU, HX, LN, LS, NG, S, and SK. He works with advisers and broker firms across these locations.

Noon highlighted the importance of organisational skills in his daily work, noting that a well-structured to-do list is essential for managing priorities and responding to urgent matters. He also mentioned the value of flexibility and the need to work closely with office-based colleagues to maintain high service levels and ensure deals are completed efficiently.

While Noon is keen to improve his use of technology, particularly artificial intelligence, he is gradually integrating it into his routine to free up time for building broker relationships.

Noon described prioritisation as the hardest part of his job, especially when faced with multiple urgent cases. He emphasised the importance of setting realistic expectations and collaborating with colleagues to resolve issues and save deals when possible.

He enjoys meeting brokers and learning about their experiences, as well as helping them overcome challenges and find solutions for their businesses and customers. Noon finds it rewarding to see deals come together after overcoming obstacles.

To stay informed about market developments, Noon relies on industry press, podcasts, and LinkedIn. He shared examples from his career, including involvement in a property deal converting a former bingo hall into a Wetherspoons and supporting a village pub owner through a challenging period after a fire and the Covid pandemic.