Landbay Launches Telephone Sales Team to Support Brokers
Market Updates

Landbay Launches Telephone Sales Team to Support Brokers

By Dr. Priya Sharma, Property Markets Analyst · 15 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Strategy. Read the original article for full details.

Landbay Launches Telephone Sales Team to Support Brokers

Buy-to-let lender Landbay has launched a telephone sales team aimed at supporting brokers throughout the mortgage application process. The new team will focus on communication, pipeline management, and broker engagement, assisting cases from decision in principle through to mortgage offer.

The telephone sales team is led by Jon Braddick, who has worked at Landbay for more than six years. Braddick joined Landbay as an account manager in 2020 and became a business development manager in 2022. Before joining Landbay, he held roles in sales, account management, and business development at Royal London and Aviva.

The team will work alongside Landbay’s business development managers to help progress applications and identify potential issues early. They will also engage with brokers who have not recently placed business with Landbay to better understand their needs.

Other members of the telephone sales support team include Joe Newton, Varshan Subaskaran, Salma Betioui, Stephen Abolade, and Ross Laurie. According to Landbay, the team brings experience from across the property and mortgage sectors, including mortgage broking, telephone business development, underwriting, and landlord support roles.

This development is relevant for UK letting agents and inventory clerks as it may streamline the mortgage application process for buy-to-let properties, potentially improving communication and case progression between brokers and lenders.


Source: Mortgage Strategy
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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