Editor's note: This brief was summarised by The Property AI Team from a report by Landlord Today. Read the original article for full details.
Landlords Urged to Quit Social Media and Use New Dedicated App
Former estate agents Chris and David Tremlett have launched Gatha, a free social media app for landlords, and are urging landlords to quit Facebook and LinkedIn. The brothers, who previously worked at traditional agency Pointins and online operators Purplebricks and Yopa, say the app is needed because of the limitations of existing platforms.
The launch positions Gatha as a dedicated alternative to the general social media networks that many landlords currently use to communicate and share information. According to the report, the creators believe landlords should move away from Facebook and LinkedIn in favour of the new app.
Who is behind Gatha?
Chris and David Tremlett are former estate agents. Their background spans traditional high street agency Pointins as well as the online operators Purplebricks and Yopa. They have now turned their attention to building a social media platform aimed specifically at the landlord market.
What the app offers
Gatha is described by its creators as a free social media app. The report states that the brothers say it is needed because of the shortcomings they perceive in the platforms landlords currently rely on. No further product details, features, launch dates or user figures were included in the source material.
Why this matters for letting agents and inventory clerks
For letting agents and inventory clerks, the emergence of a landlord-focused social platform is worth monitoring. Landlords are a core client group for both professions, and any shift in where they congregate online could affect how agents and clerks communicate with them, share updates and market their services. The report does not indicate how widely the app has been adopted or whether it will gain traction among landlords.
At this stage, the story is a launch announcement rather than a proven trend. The Property AI will report further details on Gatha, including any verified user numbers or feature information, as they become available.
Source: Landlord Today