Editor's note: This brief was summarised by The Property AI Team from a report by Letting Agent Today. Read the original article for full details.
Majority of Letting Agents Dependent on External Website Providers
An industry supplier has claimed that the large majority of letting agents rely on third-party providers to operate their websites, according to a report by Letting Agent Today.
The analysis cited in the report found that 31% of agents are completely dependent on external developers or providers for their online presence, while a further 28% are fairly reliant. Only 12% of agents reported being fully self-sufficient in managing and updating their websites.
The research also indicated that 63% of agents have delayed upgrading or replacing their existing website systems.
These findings highlight the ongoing reliance of UK letting agents on external website management and the potential impact on their ability to update or improve their digital platforms.
Source: Letting Agent Today