Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

National Friendly Strengthens Leadership with Three Senior Appointments

Mutual insurer National Friendly has made three senior appointments: a chief marketing officer, a deputy chief actuary and a business development manager (BDM). The moves, reported by Mortgage Solutions, reflect the insurer's stated aim of growing sustainably and supporting its partners.

For letting agents and inventory clerks whose work intersects with protection and insurance products, changes at provider level can shape how advisers and their clients access cover going forward.

Marketing and Actuarial Hires

Paul Allen joins as chief marketing officer, bringing 25 years of experience in insurance marketing across life and general insurance, including a previous role at Zurich Insurance. He will lead National Friendly's marketing strategy. Allen said marketing is entering one of the most exciting periods of change in his career, with artificial intelligence set to transform how insurers understand customers, develop propositions, create content and deliver experiences.

Peter Stanley has been appointed deputy chief actuary, reporting to chief actuary Julian Ellacott. He will oversee actuarial valuations, produce the own risk and solvency assessment (ORSA) and contribute to capital, investment and liquidity management. Stanley has 20 years' experience in financial services, is a qualified actuary, and previously worked at Lloyds Banking Group and KPMG.

New BDM to Focus on Adviser Relationships

Danny Turner takes up the BDM role, with experience in BDM and strategic account positions at providers including Vitality, Canada Life and The Exeter. The insurer says he brings a track record of delivering commercial growth and building trusted adviser partnerships. At National Friendly, Turner will work on making protection more accessible and engaging for advisers and their clients.

What the Chief Executive Said

Graham Singleton, chief executive of National Friendly, said the appointments are testament to the mutual's ongoing growth and success. He said that by investing in leadership and specialist expertise, the business is increasing its capacity to grow sustainably, support its partners and deliver for its members. Singleton added that each new hire brings considerable experience and fresh perspectives, and that the mutual looks forward to helping more people access innovative protection solutions and bridge the protection gap.