Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.
Off-Market Keys Launches Platform for Discreet Property Sales
A new platform called Off-Market Keys has launched, enabling the buying and selling of homes without public promotion on portals or agent websites. Developed by Jaiyn AI, the service is designed to connect sellers seeking discretion with verified buyers, while estate agents manage the transaction.
The platform allows estate agents to represent both buyers and sellers, creating a new revenue stream. Agents can earn commission for assisting buyers to purchase any property on the platform, including those listed by other agents. Off-Market Keys is already live and open to estate agents, solicitors, mortgage advisers, and finance partners, with onboarding managed in the order firms register.
Sellers can privately list properties and assess genuine buyer demand before deciding to proceed, with no boards, portals, or public listings involved. Registered estate agent partners can reveal properties only to buyers who have been identity-verified and, if chosen, confirmed by a finance partner as able to afford the purchase.
Offers on the platform are made as sealed bids and become binding upon acceptance, which is intended to reduce the risk of gazumping and gazundering. The platform states that this approach aligns with binding agreements proposed in upcoming government home sale process reforms.
Off-Market Keys is free for agents to use, allowing unlimited property listings and buyer verifications. Agents retain their full commission, while buyers and sellers each pay a 0.1% platform fee only when an offer is accepted. Agents can also invite their own clients and earn a referral fee if those clients later buy, sell, or rent through the platform. Optional paid analytics are available to help agents identify demand and active customers.
The platform is positioned as a complement to existing public-facing portals, offering agents the opportunity to win sensitive instructions and earn income beyond their own stock or locality.
Source: The Negotiator