Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

OMS Retains Top CRM Ranking in Smart Money People Benchmark Study

One Mortgage System (OMS), a CRM and loan origination platform for intermediaries and lenders, has retained its position as the UK's highest rated mortgage CRM platform. OMS topped the Smart Money People Mortgage Lender Benchmark Study for the second consecutive reporting period.

The platform led the rankings in H2 2025 and has now achieved the highest Broker Experience Index score in the CRM category, recording a score of 67. OMS was recognised for its consistently strong performance across overall satisfaction, ease of use, value for money, and customer support.

The latest Benchmark Study highlighted that brokers are placing increasing expectations on technology, seeking platforms that simplify the advice process, improve case visibility, and reduce unnecessary administration. The Smart Money People Mortgage Lender Benchmark Study is described as one of the mortgage industry’s leading independent broker insight programmes, measuring broker experiences across lenders and technology providers.

For UK letting agents and inventory clerks, the study’s findings underline the growing importance of CRM platforms that streamline processes and support efficient client management. The report indicates that brokers are rewarding technology that delivers practical value, with OMS meeting expectations in satisfaction, usability, value, and support.