Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.

OneDome Launches First TV Campaign with £7.5m Channel 4 Partnership

Homebuying platform OneDome has launched its first television advertising campaign on Channel 4, supported by a £7.5 million media-for-equity partnership. The campaign, titled “The New Way”, is the company’s largest brand investment to date and aims to highlight the stress and complexity often associated with property transactions.

The advertisement features a narrative in which a young couple informs their parents about an accepted offer, with the father’s reaction underscoring the challenges of the homebuying process. OneDome’s HomeBuyer Service brings together mortgage advice, conveyancing, surveys, and transaction support into a single coordinated platform.

The company reported first quarter revenue of £15.3 million, a 394% increase compared to £3.1 million in the first quarter of 2025. This growth was attributed to the expansion of its national broker network and organic growth. OneDome has also increased its workforce by more than four times over the past 18 months and has indicated plans for international expansion.

The advertising campaign comes at a time when the property sector is facing ongoing challenges related to transaction complexity and consumer confidence. As compliance requirements continue to rise for property professionals, platforms offering integrated services are positioning themselves as solutions to streamline the buying process.