Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.
OneDome Launches National TV Campaign to Promote Homebuying Platform
OneDome has launched its first national television advertising campaign to increase awareness of its homebuying platform and integrated property services. The campaign, titled “The New Way”, is part of a £7.5 million media-for-equity agreement with Channel 4 and represents the company’s largest marketing investment to date.
The adverts, which are initially airing regionally on Channel 4, highlight common frustrations experienced during the homebuying process, such as delays, communication issues, and the need for buyers to manage multiple separate parties during a transaction. OneDome’s HomeBuyer Service aims to address these issues by bringing together mortgage advice, conveyancing, surveys, and transaction support within a single platform. The service also includes digital progress tracking tools and dedicated case handlers.
For UK letting agents and inventory clerks, the campaign signals a growing trend towards integrated digital solutions in the property sector. OneDome’s approach may influence expectations for streamlined communication and transaction management across the industry.
Source: Property Industry Eye