Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Oskar Rebrands as Oskar Prime After Approaching £4bn in Listings

Private property network Oskar has rebranded as Oskar Prime after the value of listings shared through the platform reached almost £4bn. The network enables estate agents, buying agents, and brokers to privately share property listings and retained searches above £2m.

According to the company, Oskar Prime currently has £3.97bn of homes listed and £3.12bn of active buyer searches. The platform was launched in early 2024 by former buying agent Caspar Harvard-Walls and has grown to 479 agents representing 229 companies.

Initially focused on prime central London, the network is now increasingly used across the prime and super-prime residential markets. The rebrand is intended to reflect this broader market reach, while the platform will continue to provide a private environment for agents to share listings and buyer requirements, including properties not marketed publicly.

Membership of Oskar Prime remains free and is open to estate agents, buying agents, and brokers.