Prime Property Finance Directors Acquire Simpli Financial Solutions
Market Updates

Prime Property Finance Directors Acquire Simpli Financial Solutions

By Dr. Priya Sharma, Property Markets Analyst · 4 August 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Prime Property Finance Directors Acquire Simpli Financial Solutions

The directors of Prime Property Finance, Gareth Morgan and Mark Watts, have acquired the mortgage and protection firm Simpli Financial Solutions. Both businesses will continue to operate independently, each retaining its own Financial Conduct Authority (FCA) authorisation, brand, and proposition.

According to the report, the two firms will benefit from sharing technology, specialist knowledge, and collaboration. The directors have started recruiting additional advisers to fill roles in both Prime Property Finance and Simpli Financial Solutions.

There will be no changes to existing arrangements, remuneration structures, or day-to-day support for advisers at Simpli Financial Solutions. The acquisition is subject to FCA approval.

This development may be of interest to UK letting agents and inventory clerks, as it highlights ongoing changes in the property finance sector and the potential for enhanced adviser support and technology sharing between firms.


Source: Mortgage Solutions
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

Streamline Your Property Management

See how The Property AI helps landlords and letting agents create inventory reports and grow their business.

Book a Free Demo