Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.
Property Videos Generate Six Times More Impressions, Data Shows
Estate agents using professionally produced property videos on social media generate around six times more impressions than those relying on static image posts, according to data released by property marketing platform PropertyBox. The company reported that video posts created through its platform generated more than 8.1 million impressions and 212,000 clicks to agents’ own websites during June 2026.
PropertyBox stated that, on average, each professionally produced video post achieved 1,851 impressions, 701 video views, and 48 website clicks. The company said these findings suggest that video content can help agents increase the visibility of their listings and drive more traffic to their branded websites.
PropertyBox attributed these results to its platform, which combines professional property photography with artificial intelligence tools to create social media content for multiple platforms from a single property shoot.
The company also referenced independent research by TwentyCi, which it said found that professionally marketed properties were 28.3% more likely to complete a sale and achieved sale prices averaging 1.9% higher than comparable properties, representing an additional £7,356 for the seller.
These findings may be relevant for UK letting agents and inventory clerks seeking to enhance their marketing strategies and increase engagement with property listings online.
Source: Property Industry Eye