Editor's note: This brief was summarised by The Property AI Team from a report by PropertyWire. Read the original article for full details.
Video Posts Outperform Images for Estate Agents, Says PropertyBox
Estate agents using professionally produced property videos on social media platforms generated approximately six times more impressions than those using static images, according to data from property marketing platform PropertyBox.
PropertyBox reported that video posts created through its platform generated over 8.1 million impressions and 212,000 clicks to agents’ websites during June 2026. On average, each post achieved 1,851 impressions, 701 video views, and 48 website clicks.
Impact on Property Sales
PropertyBox referenced independent research by TwentyCi, which found that professionally marketed properties were 28.3% more likely to complete a sale and achieved sale prices averaging 1.9% higher than comparable properties. This equated to an additional £7,356 for sellers, according to the research cited.
The findings come as 44% of UK homes remain unsold after three years, suggesting that marketing strategies may play a role in property sales completion rates. Recent data also showed that UK home sales declined by 10.4% in June across all regions.
Platform and Market Context
PropertyBox’s platform combines professional property photography with artificial intelligence tools to create social media content for multiple platforms from a single property shoot. The company stated that its agents’ videos drove more than 212,000 clicks to their own websites in June.
The data suggests that video content may help agents increase listing visibility and drive traffic to their branded websites. However, these figures are based solely on PropertyBox’s own platform performance and have not been independently verified across the wider estate agency sector.
Source: PropertyWire