Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Propertymark to Launch 'Connect' Lead Generation Platform for Agents

Propertymark is set to launch a new referral and lead generation platform, called Connect, for its members on 1 June. The platform is designed to help agents share business opportunities and generate additional instructions.

Connect will allow Propertymark member agents to send and receive referrals, valuation requests, and property instructions through a network of property professionals across the UK and overseas. The platform will also provide valuation leads from consumers via Propertymark’s partner network, enabling agents to receive enquiries from homeowners looking to move.

According to Propertymark, Connect has been introduced in response to shifting relocation trends, with more movers relocating for reasons such as affordability, lifestyle, and hybrid working. The system is intended to help agents manage out-of-area referrals and maintain contact with clients moving between regions.

Agents using Connect can search for referral partners based on factors such as service standards, responsiveness, and instruction volumes. Propertymark states that the platform has been developed to help members access valuation opportunities, establish referral partnerships, generate additional revenue streams, and work with verified property professionals.

A dedicated onboarding team has been created by Propertymark to support members using the platform, assisting with setup and training.