Editor's note: This brief was summarised by The Property AI Newsroom from a report by Letting Agent Today. Read the original article for full details.
Reapit: CRMs Should Support Long-Term Customer Relationships
Reapit has stated that the future development of customer relationship management systems (CRMs) will help agents maintain long-term relationships with customers, rather than focusing solely on single transactions.
According to Letting Agent Today, Reapit's chief executive, Mark Armstrong, commented in an interview that some rival PropTech businesses concentrate too much on their own customers alone.
This perspective may be relevant for UK letting agents and inventory clerks considering how CRM tools can support ongoing client engagement and service beyond initial deals.
Source: Letting Agent Today