Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.
Recognise Bank appoints Ronelle Arbib as chief revenue and operations officer
Recognise Bank has appointed Ronelle Arbib to the newly created role of chief revenue and operations officer (CROO) as part of a leadership restructure. Arbib has been with the bank for six years, having joined as head of customer experience in 2020 and been promoted to chief operating officer in 2022.
The appointment combines the bank's lending, savings, operations, product and marketing functions under a single leadership role. Recognise Bank said the changes are designed to create end-to-end accountability across its commercial and customer growth strategy.
What the restructure means
According to the lender, the new structure is intended to help it respond more quickly to market opportunities, from product development and new market entry through to origination, completion and customer management.
The changes come as Recognise Bank looks to build on recent growth and expand its presence in the UK SME lending market.
Arbib's stated focus
Arbib said her focus would be on making it easier and quicker to do business with Recognise, while retaining the practical, relationship-led approach that has been central to the bank's success. She added that bringing the functions together gives the bank the opportunity to look at the customer and commercial journey from end to end, from identifying what brokers and customers need and developing the right products, through to origination, completion and ongoing support.
Simon Bateman, chief executive of Recognise Bank, said Arbib has played an important role in the bank's development over the last six years and has a strong understanding of its customers and how the bank operates. He described her appointment as a natural next step as the bank positions itself for further growth, and said she has the full support and confidence of the board to lead the next phase.
What it means for intermediaries
For brokers, intermediaries and property professionals working with the lender, the restructure consolidates touchpoints, with lending, savings, operations, product and marketing now unified under one role. The bank has framed the move as a way to improve speed and accountability across the customer journey, from product development through to completion and ongoing support.
Source: Mortgage Solutions