Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

Reeds Rains Expands in Yorkshire with Acquisition and Rebrand of Hull Agency

Reeds Rains has expanded its Yorkshire network by acquiring Kaye’s Estate Agents in Newland Avenue, Hull. The branch has now reopened under the Reeds Rains brand, with the transfer of Kaye’s fully managed lettings portfolio.

The acquisition was made by Rogers Stewart, a Reeds Rains franchise partner that operates seven Reeds Rains branches and one Your Move office across Yorkshire and Teesside. The Newland Avenue branch will continue to offer residential sales and lettings services to customers in the area.

Neil Kaye, the former owner of Kaye’s Estate Agents, has retired after more than 20 years in the local property market. The business is now managed by Paul Rogers and his team.

Customers at the newly rebranded Reeds Rains Newland branch will have access to the company’s wider range of services, including the MyReedsRains online customer portal and the broader branch network operated by LSL Estate Agency Franchising.

The acquisition strengthens Reeds Rains’ presence across Yorkshire and the Humber, providing additional resources and services for landlords, letting agents, and inventory clerks in the region.