Rental Affordability Improves in London and North West, Says Propertymark
UK Property News

Rental Affordability Improves in London and North West, Says Propertymark

By Jordan Hale, Senior Lettings Editor · 9 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property118. Read the original article for full details.

Rental Affordability Improves in London and North West

Rental affordability has improved in London and the North West, according to a report by Propertymark. The organisation notes that landlords are seeing rent levels move in different directions across the UK, while the salary required to secure an average-priced home has decreased in most regions over the past year.

Propertymark highlights that London experienced one of the sharpest shifts in affordability in June, even though rents in the capital continued to rise month-on-month. The report also points out that the North West has seen improvements in rental affordability.

For UK letting agents and inventory clerks, these changes in affordability may influence tenant demand and the types of properties being sought in different regions. The report suggests that the representative annual salary needed to secure an average-priced home has fallen in most areas, which could impact the rental market dynamics.

Letting agents and inventory professionals may wish to monitor these regional trends closely, as shifts in affordability can affect both landlord strategies and tenant preferences.


Source: Property118
About the author
Jordan Hale
Senior Lettings Editor

Jordan Hale leads The Property AI's lettings coverage with a focus on UK rental legislation, agent compliance, and the day-to-day pressures facing letting agents. Articles bylined Jordan Hale combine current trade reporting with practical guidance for letting agents and inventory…

Specialises in: Renters' Rights Act, EPC regulations, tenancy deposit schemes, agent licensing, Right to Rent compliance.

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