Editor's note: This brief was summarised by The Property AI Team from a report by Letting Agent Today. Read the original article for full details.
Rental Demand Dips Across Most of Britain, But Rises in London
Tenant demand has dipped across most of Britain, but London is bucking the national trend, according to new figures from Rightmove.
The portal's Daily Demand Tracker shows demand in the capital rose above the equivalent 2025 level on September 7 and has remained ahead since.
How demand is measured
Rightmove measures rental demand by the number of enquiries sent by prospective tenants. The Daily Demand Tracker compares current enquiry levels against the same period last year, tracking whether demand is rising or falling year on year.
What this means for agents
For letting agents and inventory clerks outside London, the figures point to softer tenant enquiry activity than in 2025. Agents in the capital, by contrast, are seeing demand run ahead of last year's levels, which may affect how offices in each region handle enquiry volumes, applicant pipelines and marketing activity.
The Property AI Team will continue to monitor Rightmove's tracker as the picture develops.
Source: Letting Agent Today