Rental Market Split as Affordability Pressures Persist
UK Property News

Rental Market Split as Affordability Pressures Persist

By Jordan Hale, Senior Lettings Editor · 17 September 2026 · 2 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property118. Read the original article for full details.

Rental Market Split as Affordability Pressures Persist

The UK rental market remains divided, with supply and demand imbalances driving differing rental trends from region to region. Property118's report on recent industry data suggests this regional split continues to shape how the lettings market performs.

Propertymark's rental price and average salary tracker for August reveals that while rents have fallen, affordability constraints continue to put pressure on tenants. RICS, meanwhile, reports that tenant demand continues to rise.

What the data shows

The report describes a market pulling in different directions. Rents have fallen according to Propertymark's August tracker, which measures rental prices against average salaries. Tenant demand, however, is still rising, according to RICS.

The report attributes the divided market to supply and demand imbalances, which are producing different rental trends across regions. No further regional breakdowns, figures or statistics are detailed in the source excerpt, so agents should read the original report for full details.

What this means for letting agents and inventory clerks

For letting agents, the combination of falling rents and rising tenant demand suggests continued competition in parts of the market, with affordability constraints shaping what tenants can take on. Because the split is regional, market conditions may vary significantly between local areas, which makes up-to-date local market knowledge important when advising landlords and tenants.

For inventory clerks, sustained tenant demand and ongoing affordability pressure point to continued activity in the lettings market, where accurate check-ins, check-outs and condition reports remain an important part of the process. As ever, clerks and agents should rely on verified local data rather than national headlines when assessing individual tenancies.

A cautious read of the numbers

The source material is limited to headline findings: rents have fallen, affordability pressures persist, tenant demand is rising, and the market is split regionally due to supply and demand imbalances. Specific percentages, rental figures and regional data are not included in the excerpt provided, and this brief does not speculate on them. Readers requiring detailed statistics should consult the original Property118 article and the underlying Propertymark and RICS releases.


Source: Property118
About the author
Jordan Hale
Senior Lettings Editor

Jordan Hale leads The Property AI's lettings coverage with a focus on UK rental legislation, agent compliance, and the day-to-day pressures facing letting agents. Articles bylined Jordan Hale combine current trade reporting with practical guidance for letting agents and inventory…

Specialises in: Renters' Rights Act, EPC regulations, tenancy deposit schemes, agent licensing, Right to Rent compliance.

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