Rightmove: Bootle Leads UK Coastal Towns in Fastest Price Growth
Market Updates

Rightmove: Bootle Leads UK Coastal Towns in Fastest Price Growth

By Dr. Priya Sharma, Property Markets Analyst · 2 August 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Strategy. Read the original article for full details.

Rightmove: Bootle Leads UK Coastal Towns in Fastest Price Growth

New analysis from property platform Rightmove shows that Bootle in Merseyside is experiencing the strongest price growth among Britain’s seaside towns, with average asking prices up 11% compared to last year. Several other coastal locations, including Crosby in Liverpool and Penarth in South Glamorgan, have also seen significant increases in average asking prices.

According to Rightmove, Bootle’s average asking price now stands at £141,680. Crosby and Penarth have both recorded a 9% rise in average asking prices, reaching £330,900 and £433,081 respectively. Other coastal areas such as Llantwit Major in South Glamorgan (+8%) and Llanelli in Carmarthenshire (+7%) are also highlighted for notable price growth.

This trend contrasts with the national average change in asking prices, which has decreased by 0.3% over the last year. The average price of property coming to market in May 2024 is £378,304. Despite the rapid growth in some seaside towns, nine out of the top ten fastest-growing coastal locations still have average asking prices below the national average.

Rightmove’s analysis covered more than 100 coastal areas, finding that over 80% have average asking prices below the national figure. The report also notes that Sandbanks in Poole remains Britain’s most expensive seaside location, with an average asking price of £1,119,945, followed by Canford Cliffs in Poole at £1,045,533.

These findings may be of interest to UK letting agents and inventory clerks monitoring market trends and demand in coastal areas, particularly as affordability and growth rates vary significantly across regions.


Source: Mortgage Strategy
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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