Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.
Rightmove Expands AI Search Tool to Individual Property Listings
Rightmove has expanded its AI-powered conversational search tool, 'Ask Rightmove', to individual property listings. The feature allows buyers and renters to ask questions about homes and receive instant responses based on property details and local area information.
The 'Ask Rightmove' tool, which was initially launched on the portal's homepage earlier this year, is now being rolled out across property listings as part of a phased release. Home-movers can use the tool to ask questions such as the location of the nearest supermarkets or whether there is enough driveway space for two cars. Responses are generated using information from the property listing, local area data, and wider property market insights.
Rightmove stated that the aim of this feature is to help buyers and renters make more informed decisions before contacting an estate agent or developer. The portal also noted that early indications suggest users of the AI search functionality are showing stronger purchase intent.
The feature has been developed in collaboration with Google Cloud, utilising Google Gemini models and the Gemini Enterprise Agent Platform. It combines property information held by Rightmove with geospatial data from Google Maps to generate responses.
This rollout is part of Rightmove’s broader AI strategy, which includes other tools such as its ChatGPT app, AI Keywords, Style with AI, and agent-facing products like Opportunity Manager and Rightmove Discover. These tools are designed to help agents identify prospective sellers and reduce administrative workload.
The expansion of AI tools on the Rightmove platform is relevant for UK letting agents and inventory clerks, as it may influence how prospective tenants and buyers interact with listings and gather information before making enquiries.
Source: Property Industry Eye