Rightmove Identifies Fastest-Rising First-Time Buyer Hotspots
Market Updates

Rightmove Identifies Fastest-Rising First-Time Buyer Hotspots

By Dr. Priya Sharma, Property Markets Analyst · 22 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Strategy. Read the original article for full details.

Rightmove Identifies Fastest-Rising First-Time Buyer Hotspots

Bridlington in East Riding of Yorkshire and St Helens in Merseyside have recorded the fastest increases in first-time buyer asking prices across Great Britain, according to Rightmove. Both areas have seen average asking prices rise by 18% compared to last year.

The average asking price for a home in Bridlington now stands at £167,321, while in St Helens it is £133,106. Falkirk in Stirlingshire and Hartlepool follow, with average asking prices up 17% to £118,327 and 12% to £104,276 respectively. All of these locations remain below the £170,000 asking price mark, which Rightmove says highlights continued demand for affordable homes among first-time buyers.

Across Great Britain, the average asking price for a typical first-time buyer property with up to two bedrooms is now £228,048, representing a 0.7% decrease compared to the same period last year. In contrast, higher-priced southern markets such as Brighton and Southampton have seen declines in first-time buyer asking prices, which Rightmove attributes to affordability constraints and higher levels of available stock.

St Albans in Hertfordshire is identified as the most expensive area for first-time buyers, with an average asking price of £401,352. Middlesbrough is listed as the most affordable, with an average asking price of £90,929.

For letting agents and inventory clerks, these trends may signal shifting demand patterns, with increased activity in more affordable regions and slower growth in higher-priced southern markets.


Source: Mortgage Strategy
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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